Promotion: “Family album”
Strategy Agency: Talent Marcel
Identity Agency: Narita Design
Operation of promotion: B/Ferraz
Production: HP Indigo 20000 Digital Printer
Tang, a well-known brand of powdered soft drinks, held a “Family Album” promotion through an action where consumers shared their photos and their stories of outstanding moments on a company website.
Part of the “We’re Home Made” campaign, the promotion received more than four thousand photos, of which 110 images and reports were selected to print the Tang packaging marketed throughout the country. Marry proposals, travel, debutant parties, expectations with the arrival of babies, family reunions and other so many special occasions were evaluated by the judging committee until they defined the photos chosen.
The casings were produced by Camargo Cia de Embalagens with digital technology HP Indigo 20000 that allows the printing of customized images in high quality. The strategy, created by the agency Talent Marcel and with operation of promotion by B/Ferraz, also had wide spread in the social networks of Tang. The visual identity was signed by the agency Narita Design.
Besides the national exhibition, the families received as a prize a year of the beverage.
The digital print has Time to Market and proves that packaging can be used as an efficient and inexpensive means of communicating with the end consumer.